Sports betting show comes to Bay Area TV; will you wager on its success?
As sports betting continues to explode in popularity, NBC Sports Bay Area is jumping on the bandwagon. Starting on Aug. 5, the regional sports network will present a live simulcast of “The Daily Line,” an afternoon radio show focused on sports betting and related topics. Also, Sara Perlman will join Michael Jenkins and Tim Murray to serve as a co-host. “The Daily Line,” which was launched by NBC Sports Radio in conjunction with Westwood One on Jan. 2, airs nationwide on NBC Sports Radio, the NBC Sports Scores app, and other digital audio platforms from 3-7 p.m. In addition to the Bay Area, the show will be simulcast on regional sports networks in Chicago, Philadelphia and Washington D.C. In the Bay Area, “The Daily Line” will air from noon to 4 p.m. A show about sport betting apparently fits in with NBC Sports’ drive to maintain and grow its audience. In an interview with the Bay Area News Group last year, NBC Sports Regional Networks chief David Preschlack was asked to predict how watching sports in five-10 years will be different. “I suspect the U.S.…