Will orange-cream combo challenge pumpkin spice for seasonal flavor champ?
Good Humor ice cream’s ad notes its Creamsicles are only a 100-calorie treat. (Courtesy: Unilever) I have to admit to a certain weakness for creamsicles. The curious mixing of orange and vanilla into an ice cream treat had long been a personal favorite, and it seems that a flock of product managers for noteworthy food brands have similar feelings. Various spins on orange and cream have made this classic combo a hot item again in 2022 on menu boards and grocery shelves. Now, it’s a good bet this springtime splurge is simply a timely marketing play pushing a popular flavor. Food trend watchers at Innova found that 44% of consumers say what they eat is most influenced by traditional or nostalgic flavors. I’ve long wondered what might compete with pumpkin spice as the king of seasonal flavors. So, let’s consider who’s going with orange cream – some big names. Start with the Wendy’s burger chain. The early 2024 twist on its signature Frosty sweet treat is its Orange Dreamsicle. “Travel back in time with sweet, nostalgic flavors,” the announcement states. The April special at the