First-Ever Sports Arena Expected To Be A Major Financial Gain in the Coachella Valley

Plans are on track in Thousand Palms as the community prepares to welcome the Coachella Valley’s first-ever sports arena. “It’s not just representing the cities of our region, but as well the unincorporated area,” said Supervisor V. Manuel Perez. “When you hear “CV”, Coachella Valley, to me it also means “el corazon de valle”, the heart of the valley and that’s what I think of Thousand Palms.” On Wednesday, fans learned the name of the arena, a name that is all about giving back to the community that will be home to the AHL’s 32nd franchise – the Coachella Valley Firebirds.  “It’s rare when you find a combination of not only a company that wants to put their name on the outside of a building and use it as a marketing aspect, but more importantly, use it as a philanthropic asset to improve the lives of people that live in the community,” said Daniel Griffis, President of Global Partnership for Oak View Group. The arena will not only be an entertainment attraction for fans near and far. It will also be a source of revenue…

Acrisure And Oak View Group Announce 10-Year Naming Rights For Coachella Valley Arena

Palm Springs, CA (January 26, 2022)—Oak View Group (OVG), the global venue development, advisory, and investment company for both the sports and live entertainment industries, today announced an exclusive 10-year arena naming rights agreement with fintech leader Acrisure for Southern California’s most anticipated live entertainment and sports venue. Acrisure Arena, located in Palm Springs, California, and the future home of the Coachella Valley Firebirds, is projected to open for the 2022-2023 American Hockey League (AHL) season and host more than 150 major events annually. In addition to securing naming rights to the arena, specific elements of the agreement with Acrisure include permanent exterior signage, entitlement to the Arena’s largest premium private hospitality space, and prominent Acrisure logo placement on the roof, center ice, and scoreboards throughout the venue. Acrisure Partners, customers, and employees will also enjoy extensive VIP hospitality opportunities. The financial terms of the agreement were not disclosed. This is the first stadium or arena sponsorship for Acrisure. “The Acrisure Arena reflects our commitment to raising awareness of the multiple financial solutions we’re proud to offer our customers. California is home to the greatest number…