Aside from all the action happening on the hard court at the 2024 BNP Paribas Open, a lot happens off as well. BNP Paribas USA uses these two weeks to make an impact here in the Coachella Valley. For the past 16 years, BNP Paribas has been the lead sponsor for the BNP Paribas Open, here in Indian Wells. Every year, the bank has partnered with an organization to try and raise funds for the youth at one of the most visible tournaments in the world. “We really try to check and connect with the values of equality between men and women, equal access, equal opportunity.” Vice Chairman for BNP Paribas USA, Jean-Yves Fillion says. This year, they partnered with the non-profit organization Girls on the Run, which strives to empower young girls through an after school program teaching them to be confident in themselves, while being active. “We really have a central value at the end by promoting youth, and this organization really combined these values which we really tried very hard to make our daily values at BNP Paribas.” Fillion says. This is