Businesses hopeful newly installed lights will help in revitalization of downtown Los Angeles
Struggling to recover from the pandemic, businesses in downtown Los Angeles are trying fresh new ideas to help bring back customers, revitalize the area, and deter crime. With many office spaces remaining vacant after some employers shifted to a work-from-home model, DTLA only sees 65% of the foot traffic compared to pre-pandemic levels, according to one study. The South Park Business Improvement District installed roughly 10,000 feet of string lights hanging on trees to illuminate 11th Street from Broadway to L.A. Live. The organization is hopeful that the lighting will make the area more inviting to customers. City officials say the lights — which were lit up for the first time on Monday — will be a permanent fixture. “These lights are one of many placemaking projects that we’ll do in this neighborhood,” said Nolan Marshall, the Executive Director of the South Park Business Improvement District. “Simple, little improvements that [we] will make.” More than 10,000 feet of string lights have been installed on 11th street in downtown Los Angeles between Broadway and L.A. Live. Local businesses and city officials are hopeful the lights will