AI is supposed to be Hollywood’s next big thing. What’s taking so long?
Wendy Lee and Samantha Masunaga, Los Angeles Times (TNS) Earlier this year, OpenAI and other artificial intelligence companies wooed Hollywood studios with the futuristic promise of AI tools that they said could help make the business of creating movies and television shows faster, easier and cheaper. What the tech companies wanted was access to troves of footage and intellectual property from series and films that they could use to train and support their complex models. It’s the kind of thing AI technology needs to feed off of in order to create stuff, like videos and script notes. So far though, despite all the hype and anticipation, not much has come of those talks. The most prominent partnership was one announced last month between New York-based AI startup Runway and “John Wick” and “Hunger Games” studio Lionsgate. Under that deal, Runway will create a new AI model for Lionsgate to help with behind-the-scenes processes such as storyboarding. But none of the major studios have announced similar partnerships, and they’re not expected to until 2025, said people familiar with the talks who were not authorized to comment. There are many