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Coachella 2019: Why Ariana Grande fans had to find 7 rings to buy her festival merch

If fans wanted headliner Ariana Grande ’s Coachella Valley Music and Arts Festival swag, they had to know where to look – and it wasn’t the main festival merchandise store.
Seven giant pink rings topped with diamonds, which appeared at the Empire Polo Club on Sunday, April 21, led the way to a small merch tent where festival goers could find exclusive Grande clothing. The same shop also housed special Childish Gambino commemorative apparel on Friday when he headlined.

The seven rings lead the way to the #ArianaGrande pop up merch store pic.twitter.com/UAr9PsNZap
— Richard Guzman (@Richword) April 21, 2019

On sale there were items like a $40 T-shirt with “Ariana” written on the front. On the back it read “I’ma Need Space,” and below that it commemorated her set with the words: “The Youngest Coachella Headliner in History.”
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Next to that was an opaque $70 rain jacket emblazoned with her name and “Coachella” written below. The back of the hooded jacket included the dates she performed.
Other merch at the pop-up included a pair of $75 sweaters commemorating her song “NASA” that included the space agency logo.
A one-off Coachella crewneck sweater was also on sale throughout the festival at the American Express Card Member Lounge for $65. But you needed to be a cardholder, or a guest of a cardholder, to get into the tent.
The main merch store meanwhile carried only items from her Sweetener World Tour.

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