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The Agenda Festival is not returning to Long Beach this year — here’s why

Since 2012, the Agenda Festival brought cutting edge street fashion and action sports to Long Beach, but this summer, the event is packing up its stylish bags and heading to Las Vegas instead.
Organizers of the event said they decided to cancel the June 28-29 Agenda Festival due to lack of participation from fashion and other industry brands who anchor the event as they set up pop-up shops at the Long Beach Convention Center.
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“Our market research and prior Agenda Long Beach events indicated there was an opportunity for a stand-alone consumer event for the action sports and youth culture market,” Rob Weinstein, vice president of Marketing for ReedPOP  West, producers of the event, wrote in an email to the Southern California News Group. “Unfortunately, the industry response did not align with our research.”
“Ultimately, we opted to cancel the event rather than deliver one that is less than a world-class experience for both brands and attendees,” he continued, adding that for now there is no word on whether the Agenda Festival will return to Long Beach next year.
However, an Agenda trade event will take place in Las Vegas Aug. 12-14 during Las Vegas Fashion Week.
First launched as a multi-day action sports and fashion trade show made up of hundreds of pop-up shops open only to those in the industry, Agenda Festival opened its doors to the public in 2017 for a one-day event described by organizers as a “curated mall of pop-up shops dropped in the middle of a music festival.”
Vendors that year included companies like 101 Apparel, a Santa Ana-based business that teams up with musicians, artists and DJs to design its clothes and Deus Ex Machina, a Venice company that designs motorcycle-influenced clothing, attire and accessories.
There were also well-known brands, including Converse and Adidas, showing off their latest products, a skating competition and a musical portion of the festival that included artists such as Tyler the Creator and Ludacris.
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Last year the festival teamed up with the Summer Dew Tour, a skateboarding competition that’s happened in Long Beach since 2016, as both events took place the same weekend in June at the Convention Center.
As the Dew Tour took place outdoors, inside the Convention Center artists such as Brockhampton, Fidlar and Billie Eilish performed.

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