Talent agency Gersh acquires sports representation firm You First in major expansion
Beverly Hills-based talent agency Gersh is acquiring Madrid-based sports representation firm You First in a major expansion that marks the firm’s entry into the highly competitive business of working with athletes. The deal, announced Tuesday, doubles the agency’s staff to more than 600 people. Additionally, the pact expands Gersh’s footprint to 22 offices in 14 countries. You First has more than 1,000 clients, including Spanish soccer player Fabián Ruiz and NBA player Jarrett Allen. Prior to the acquisition, Gersh did not represent athletes, but rather focused on actors, directors, writers and other talent. “It felt essential for the agency to grow, change and evolve, and growth into the sports representation vertical was a central pillar and focus of where we felt we wanted to take the agency,” said managing partner Steve Gersh in an interview. “The area that we were where we felt there were the strongest tailwinds and biggest opportunity for growth, not only domestically but globally, was in sports and sports representation.” Financial terms of the deal were not disclosed. You First Chief Executive Juan Aísa said the Gersh partnership allows his business