AI tools to help with your holiday shopping
Are you doing your holiday shopping in person or online this year? While online shopping has grown tremendously, in-store purchases still dominate with Americans spending about $7 trillion in retail stores compared to $1.2 trillion online last year, according to Capital One Shopping. Now, artificial intelligence (AI) is changing the way consumers find the perfect gifts and score the best deals. AI can offer personalized recommendations, price comparisons, and savings opportunities. Unlike generic gift guides, AI tools like Cheerful, co-founded by UC Santa Barbara graduate Ben Revzin, craft highly tailored suggestions based on recipients ages, interests, preferences, and price points then show you links to purchase them. Basically for Cheerful specifically, AI is taking the interests that you write, its like a recipe for a cake,” Revzin explains. You throw in the interests, you throw in how old your gift recipient is so your parents’ age or your friend’s age, whatever it is, and then it’s basically creating and thinking up, in real-time, gift ideas for that person. So AI is making it all happen. Its kind of like the oven. If saving money is