Subway joins the value meal battle with a new price on its footlongs
What voters are saying about the economy What voters are saying about the economy 04:00 Subway’s footlong sandwiches are getting a new price. Beginning Aug. 26, all footlongs will cost $6.99, down from a high of as much as $14 in some markets, the food chain said Friday. It marks Subway’s foray into the value menu wars as fast-food restaurants try to to win back customers who say food prices are too high . The offer, only available for purchases made through Subway’s app or website with code “699FL,” will end Sept. 8. Subway overs 22 different sandwich varieties, and customers can also create their own custom subs. The move follows special summer menu rollouts from other fast food chains that have struggled in recent months to grow sales and draw inflation-weary consumers into their stores and restaurants. In announcing the new footlong price, Subway acknowledged Americans’ struggles with the rising cost of living, as well as their heightened sensitivity to food prices. “Today’s diner is stretched more than ever, and too often that means a tradeoff on quality, variety or flavor to find an