The rise of the multipart TikTok saga: Life after ‘Who TF Did I Marry?!?’
Scrolling through TikTok, interspersed with cooking tutorials, outfit checks and dance challenges, storytimes are dominating For You Pages. They’re videos of creators sharing vulnerable experiences, or “lore,” as they like to call it. Since early 2022, the app has allowed videos up to 10 minutes in length, but for some of the epic storytimes on the platform, 10 minutes is simply not enough time. Second, third and 10th parts of video series are now crowding the app more frequently. Just like TV cliffhangers, videos often end on a suspenseful note, building anticipation for the next installment. Of course, there is no one path to virality. The app lends itself to short content, with the average video length for accounts with fewer than 50,000 followers clocking in at 35 seconds, according to the data gathering platform Statista. More popular accounts tend to produce content with an average length of 55 seconds. But there’s no doubt that long-form storytelling is on the rise. Most recently, no one has done it bigger and better than Tareasa Johnson. Johnson, known online as Reesa Teesa, started posting her “Who TF